Social Media Marketing
Social Media is no longer an internet pass time. It’s become a grafted limb of international culture. On average people spend 700 billion minutes a month on facebook. Over 55 million photos are shared on Instagram every day. YouTube has more than 1 billion unique users use their site every month. This is where your consumers, prospective customers, and soon-to-be business relationships reside. Are you leveraging these touch points to their fullest potential?
Social media marketing is an art form specialized for every business. Working with LilliMedia, we help you attain social media success. It always starts with research, and then an action plan to carry out the strategy we create specifically for your business.
Social Media Audit
During your social media audit we analyze the data from your various social networks in order to determine who your online following is, and what content will be of the most value to them.
After your social media data analysis is complete, we build a road map as to where we’ll be directing people on your website from your social media websites. In order to ensure that they stay there upon arrival, we make a few adjustments to your social media marketing campaign’s landing pages.
Now that we know who we’re speaking to, what they consider valuable content, and where they’ll be headed when we point them to your website, it’s time to put together a strategy for the content to be released through the appropriate social media channels in order to drive traffic back to your website.
Actively blogging is an excellent way to bring the conversation FROM your social media TO your website, and then encourage feedback - continuing the two-way conversations that engage your prospective customers and existing clients.
Social media marketing is centered on the craft of creating content that attracts attention and encourages readers to share it with their social personal connections, and creating two sided conversations that engage their listeners. Peer to peer sharing is an excellent avenue for creating brand advocates, and creating free gorilla marketing channels. A corporate message that is spread from user to user will always resonate better with a third party recipient because it appears to come from a trusted source, as opposed to the brand or an entity itself. Hence, this form of marketing is driven by word-of-mouth. Meaning in free leads, and free content distribution rather than paid media.
Social Media Marketing Campaign Management
Now sit back, relax, and place the time and energy you previously exhausting on social media into other aspects of your business. While we manage your social media profiles we’ll keep you up to date on what the numbers look like, and make strategy revisions as needed in order to ensure your success.
Whether you’re a 15 person small business or 1,500 person mega operation we’ve got what you need. Ready to start creating loyal customers and brand advocates through your social media? Fill out the form on this page, or contact us for a free consultation. We look forward to hearing from you - 480-442-3560.