Search Engine Marketing
Traditionally Search Marketing breaks down into three areas. Search Engine Optimization, Search Engine Marketing, and Link Building/Traffic Strategies. Search Engine Marketing (SEM); or “Internet Marketing”, is the process of gaining search engine traffic, and increasing your website’s visibility (rank) in search engine results pages (SERPs) through both paid and unpaid channels.
Paid Advertising Channels
Pay Per Click advertising is an excellent way to direct traffic and leads to your business’ website. 98% of the content on the internet is served through Search or Social. It’s imperative to place your business where people’s eyeballs are. We’d love to work with you to create an effective PPC campaign utilizing the most beneficial keyword phrases & relevant searches to target your consumers in your market when the they are looking for your products and services.
Online Display Ads
PPC "display" advertisements, also known as "banner" ads, are shown on websites (like Facebook) and search engine results pages with related content. They can also be leveraged as an excellent re-marketing tool to potential customers that have visited your web site and left. Being remembered is half the battle in marketing, online display ads help you to maintain top of mind awareness, and convert your website visitors in customers.
Organic Search Engine Optimization
Search engines look for and evaluate multiple areas of criteria in order to determine the value, relevance, and worth of a website. On-site search engine optimization is extremely important for the discovery of your website within SERPs. We have the knowledge, understanding, and expertise to help your website climb to the top of search engines.
Off-site optimization involves link building strategies, social media marketing, guest blogging, newsletters, press releases, email marketing, article marketing, leveraging commercial relationships, reputation management, and other factors. Through an on-going analysis of your website’s backlinks we develop an industry specific natural link building program and off-site optimization campaign. Off-site optimization is one of the most significant factors of Search Engine Optimization, and requires constant maintenance.
The first step to improving your search engine marketing posture starts with a thorough analysis of your current website’s SEO potential and an in-depth depiction of who your ideal clients are.
After evaluating your current website and identifying your current landing pages, we’re able to assess which factors that are in need of improvement. Thereafter we optimize your landing pages and continuously refine a strategy that helps turn your website's visitors into raving fans. If you have any questions, or if you’d like to get started with Search Marketing please contact us today - 480-442-3560.